Bitcoin continues to grow and not just when talking about Bitcoin mining or mining hardware. Time Inc., one of the world’s leaders publisher of popular magazines including Time, Sports Illustrated, InStyle, People and others, has now decided to become even bigger by diving into the crypto currency market and giving their customers even more options to purchase some of their most sought-after products.
This integration has been possible through a partnership with one of the most important merchant processing services provider in the digital currency industry, Coinbase. The move by the publishing giant will start with a launch on Fortune, Health, This Old House and Travel + Leisure.
According to statements made by executive vice president of consumer marketing at Time, Lynne Biggar, the company is looking to make it easier for consumers to purchase subscriptions for its popular magazines and of course Bitcoin is the way to go. Biggar stated,”We are always looking for ways to make it easier for consumers to engage with our brands and this pilot program will give bitcoin users a seamless and simple way to purchase subscriptions.”
It has been said that Time Inc. is likely to expand its acceptance to other magazines “in the coming months”.